Top 10 Renowned Yoga Mat Manufacturers Dominating the Market In 2023
The fast-paced modern lifestyle often leads to higher stress levels and a greater need for relaxation and peace. This also results in an increasing prevalence of chronic diseases such as obesity, hypertension, cardiovascular diseases, and well as diabetes. Yoga offers a holistic approach to well-being thus promoting physical fitness as well as mental relaxation. It involves a series of physical postures, breathing exercises, meditation, and relaxation to improve physical strength, flexibility, balance, relaxation, and overall well-being.
People are steadily becoming aware of the positive effects of yoga and are focused on incorporating these techniques to remain physically and mentally fit amidst their hectic routines and frantic schedules. They are often exposed to yoga due to social media platforms like Instagram and YouTube which allow yoga practitioners and instructors to share their routines, poses, and topics with a large audience. This has resulted in a significant increase in the demand for various types of yoga mats. Moreover, the proliferation of yoga studios and classes in many countries has led to a rising need for personal yoga mats, considering comfort and hygiene issues.
Yoga mats are a specialized type of mat designed for use during asana practice in modern yoga to provide a comfortable and non-slip surface. These mats not only prevent slipping of hands and feet while practicing yoga but also provide insulation between the body and ground and reduce heat loss from the body to the ground.
Yoga mats come in various colors, patterns, lengths, and materials which allows individuals to personalize their yoga practice and choose a mat that resonates with their personal style and preferences. Thicker mats are best suited for people with joint sensitivities due to more cushioning, while thinner mats are preferred by those who practice styles requiring a stronger connection to the ground. Standard yoga mats, travel yoga mats, natural rubber mats, cork yoga mats, jute yoga mats, specialty yoga mats, and specialized yoga mats are some popular yoga mats used by professionals and armatures.
In recent times, there has been a significant surge in global yoga mat sales as individuals are increasingly looking for avenues to blend physical exercises and mindfulness into their busy and sedentary lives. The demand for yoga mats saw a sharp rise during and post COVID-19 pandemic, as many people started home workouts.
Yoga Mat Market Scenario
The global yoga mat market size was USD 1,517.53 million in 2022 and is expected to register a rapid revenue CAGR of 9.17% during the stipulated timeframe. This can be attributed to factors such as increasing incidence of chronic diseases, growing awareness about health and fitness, rising yoga tourism, social media influence, and increasing number of yoga studios and gyms. Moreover, rapidly expanding e-commerce sector and rising availability of various types of yoga mats on online portals and offline stores are expected to drive overall market growth going ahead.
However, high costs associated with good quality yoga mats, availability of substitutes such as traditional rugs, limited lifespan, and market saturation are some crucial factors that can restrain market growth in the coming years. To cater to these consumer concerns, leading manufacturers and key players in the yoga mat market are heavily investing in research and development activities to develop and launch novel and durable products with innovative features.
World’s Leading Yoga Mat Manufacturers
Here are the top 10 yoga mat manufacturers offering their customers the best and most comfortable yoga mats catering to consumer demands.
- Liforme Ltd
- Jade Yoga
- Hugger Mugger Yoga Products
- Alo Yoga
- Kurma Yoga
- Barefoot Yoga Co.
- Lululemon Athletica Inc.
Manduka is a leading wellness and health company located in California, United States that specializes in clothing, yoga mats, and sustainable yoga products. The company has a wide range of yoga accessories that are specially crafted for yoga teachers and their students using simple, natural, renewable, and enduring materials. Manduka’s PRO and eKO series mats are most popular for its durability, density, and joint support and have a closed-cell surface that prevents sweat and dirt from seeping in, making them easy to clean. Moreover, these yoga mats are available in various lengths and colors.
Liforme Ltd is a London-based company manufacturing high-performance and quality yoga mats, popular among yoga practitioners and armatures. Liforme yoga mats are made from biodegradable, non-toxic, and PVC-free materials, and provide adequate cushioning for joints. These mats offer excellent grip along with alignment markers to guide practitioners in aligning their bodies correctly and minimizing the risk of injury.
Gaiam is a US-based manufacturer of yoga, fitness, and wellness products and accessories, headquartered in Boulder, Colorado. It is a leading lifestyle brand focused on making yoga, fitness, and wellness accessible to everybody and offers a wide range of yoga mats, straps, outdoor apparel gear, bags, and blocks. Gaiam is best recognized for its wide range of yoga mats equipped with soft cushioning and good grip. In addition, these mats are eco-friendly made from materials that are sustainable, and have less environmental impact as compared to traditional PVC mats.
Founded in 2000, Jade Yoga is a leading yoga product manufacturer best known for its eco-friendliness. The company is headquartered in Pennsylvania and offers a wide range of yoga mats with non-slip surfaces, better cushioning and support, and highly durable. These mats are made from natural rubber tapped from rubber trees and are available in various colors, lengths, and thicknesses. Jade Yoga has initiatives where they plant a tree for every mat that is sold, in partnership with the non-profit organization, Trees for the Future.
Hugger Mugger Yoga Products:
Hugger Mugger is a designer and manufacturer of yoga products located in Salt Lake City, Utah, well-known for producing high-quality yoga equipment and accessories. The company has a plethora of yoga mats from lightweight travel mats to cushioned ones suitable for people with joint concerns, catering to different preferences in terms of thickness, materials, and grip. Hugger Mugger yoga mats are renowned for their exceptional durability, crafted from eco-friendly and non-hazardous materials. These mats boast superior traction and grip and frequently feature distinctive and visually appealing designs and hues.
Alo Yoga is US US-based brand that primarily focuses on activewear and yoga-related products headquartered in Los Angeles, California. The company offers a wide range of yoga mats, designed with both functionality and aesthetics. One of the most trending and high-in-demand yoga mats by Alo Yoga is the Warrior Mat, made with ethically sourced, premium, all-natural rubber. Moreover, it is perfectly cushioned for joint support, non-slippery, dry-wicking and anti-odor.
Located in Scottsdale, Arizona, Pogamat is one of the most trending manufacturers of large exercise mats and oversized yoga mats, popular among personal trainers, gym owners, yoga trainers, new moms, coaches, and yogis. These yoga mats are wide, long, and highly durable with an anti-slip surface, no odor, and non-crumble properties.
Kurma Yoga is a German manufacturer of a wide range of yoga products, heavy-duty, non-toxic yoga mats, belts, straps, and yoga blocks, among others. The company is well-known for its signature premium yoga mats that are 100% recyclable, toxin-free extra wide, durable, all-round performance, sturdy, and larger in size. Moreover, the company aims to reduce carbon footprint across the globe and thus provide yoga mats that are 100% recyclable.
Barefoot Yoga Co.:
Barefoot Yoga Co., located in Seatle, Washington, is one of the largest manufacturers and suppliers of quality yoga products, including its premium yoga mats. The company focuses on providing sustainable and eco-friendly products made from natural rubber, cork, or jute and has yoga mats available in various lengths, colors, and patterns.
Lululemon Athletica Inc.:
Lululemon Athletica Inc. is a Canadian multinational designer, retailer, and distributor of lifestyle-inspired athletic apparel and accessories including yoga mats. Lululemon’s mats are made from a durable polyurethane material and are available in different colors, thicknesses, and sizes. Moreover, some of these mats are reversible, providing users with two different surfaces to practice.
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