Consumer Goods

Growing Awareness about the Importance of Pet Grooming among Pet Owners

Kshamata Joshee 7 months ago 5 min read

Pethood is a relatively newer concept from around the 18th and 19th centuries, though domestication of animals began atleast 30,000 years ago. It arose in the split between home animals and farm animals. Animal lovers started keeping common animals like dogs and cats as household pets as a source of companionship, comfort, and happiness.

People’s interest in companion animals has greatly evolved in the recent past as they buy/adopt animals that suit their lifestyles and surroundings. Apart from cat and dog breeds, people nowadays have different kinds of birds, freshwater and marine water fish, rabbits, ferrets, guinea pigs, hamsters, horses, mice, exotic amphibians, and reptiles in their homes.

However, these animals are prone to health issues and need regular grooming just like human beings. Pet grooming is a health maintenance activity that includes basic hygiene care for the wellness and happy life of companion animals. It not only makes the pet look cute and adorable but also plays a key role in maintaining the well-being of companion animals and provides a source of comfort. It is also the best time for pet owners to develop a deeper connection with their furry and winged companions.

Grooming is necessary for pets as the fur of these animals is prone to various types of ticks and insects that can lead to several health and hygiene problems. It typically includes services such as clipping, brushing, and trimming hair, bathing, eye and ear cleaning, teeth brushing, nail trimming, de-shedding, and de-matting treatment. Various types of pet grooming products such as shampoos and conditioners, beak and nail clippers, ear cleaners, dryers, towels, styling products, grooming wipes, toothbrushes, toothpaste, flea and tick products, mats, and grooming tables and tools are widely available on online sites and offline pet care stores, hospitals, and clinics.

Regular grooming helps to prevent common skin conditions in animals such as matted fur, fungal infections, or hot spots, and helps to maintain skin and coat health. It helps to prevent matting and tangling, control fur shedding, and detect health issues, dental problems, eye and ear concerns, and parasites. Moreover, pet grooming sessions are important for certain breeds to maintain their looks according to breed standards and improve overall pet socialization.

However, grooming differs from pet to pet depending on the type of pet, breed, age, coat type, and health condition. These services are rapidly gaining popularity through social media platforms as pet influencers are promoting pet culture, pet care, and grooming. In addition, pet owners across the globe are steadily realizing the importance of pet grooming and are focused on providing the best grooming care for their pets. Many pet owners use professional grooming centers or hospitals to maintain their pets while some invest in top-quality grooming products to groom their pets at home.

Pet Grooming Market Scenario:

The global pet grooming market has witnessed substantial growth over the years and is expected to register a rapid revenue CAGR of 9% during the forecast period. This can be attributed to factors such as rising pet ownership across the globe, increasing number of pet adoptions from shelters, growing awareness about pet health and hygiene, and increasing number of grooming centers. In addition, the rising popularity of mobile grooming services and pet fashion trends, increasing social media influence, and growing demand for eco-friendly products and practices are other factors expected to drive global market growth going ahead.

Pet grooming companies too are heavily investing in research and development activities to launch more effective and safer pet grooming products. For instance, in November 2022, Dyson announced the launch of a grooming kit designed for long and medium-haired cats and dogs in which loose hair of the pet gets directly sucked into the cord-free vacuum cleaners. Moreover, in April 2023, Petco became the first national pet retailer to offer pet grooming services and products.

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