Consumer Goods

World’s Top 9 Popular Air Fryers Used by Home Cooks and Small-scale Cafes and Restaurants

Kshamata Joshee 1 year ago 5 min read

Air fryers have been in the market for more than a decade and are one of the must-haves in modern households and small-scale restaurants and cafes. These air fryers are rapidly replacing traditional deep fryers as a healthier alternative to deep frying. Actual frying involves the immersion of food in hot oil. The hot oil dehydrates the surface of the ingredients, making the food crispy and delicious. Instead, air fryers mimic the effect of frying by blowing hot air on the food. It consists of a heating element such as an electric coil and a fan that blows air on the food. The hot air makes the food crispy and golden. In addition, it is a healthier option as it uses less or no oil as compared to deep fryers without compromising on taste, texture, and flavors. These air fryers are capable of making everything from breakfast to desserts.

Different Air Fryer Styles

Rapid urbanization and changing consumer preferences for low-fat or low-oil-based food due to the growing prevalence of lifestyle-associated diseases such as obesity, diabetes, and cardiovascular disorders has resulted in increasing adoption of various types of air fryers. Air fryers come in a variety of styles and sizes. Some air fryers are simple, single units, while some have multi-functionality.

Basket Style: Basket style air fryers have evolved over the years in terms of aesthetics and cooking ability and are the most common type of air fryers seen in usual households. These are easy-to-use, compact air fryers that enable users to make various types of food such as cookies, pancakes, fries, and chicken among others.

Dual Basket Style: Dual basket style lets the user cook two different types of food at once which makes them great for making whole meals or cooking in extra-large batches. One of the key advantages of these air fryers is that each basket has its own oil pot.

Air Fryer Toaster Ovens: Air fryer toaster ovens are one of the trending air fryers widely used in restaurants, cafes, hotels and open spaces as these require more space than conventional air fryers. These are a combination of air fryer, oven, and toaster that can perform anywhere from 4 to 13 different functions including air frying, bagel, toasting, baking, slow cooking, roasting, broiling, reheating, warming, and dehydrating. Some models have rotisserie attachments for making rotisserie chicken or meat at home.

Rising Availability of Air Fryers with Advanced Features and High Focus On Increasing Production to Cater to Rising Consumer Demand

Air fryers with advanced features such as touch screen panels, quick preheating, and temperature control knobs are gaining popularity among consumers due to changing consumer preferences and extensive marketing and advertising by leading brands. Factors such as the rising prevalence of chronic diseases such as diabetes, cardiovascular diseases, inflammatory disorders, and obesity, increasing popularity of air fryers among the health-conscious populace, rapidly expanding e-commerce sector, and high demand for air fryers across hostels, homes, hospitals, and restaurants are expected to drive global market growth during the forecast period. In addition, rising automation, increasing availability of information related to minimal or oil-based diets on social media, websites, and blogs, and increasing investments for developing high-quality products are expected to boost air fryer market growth going ahead. Air fryer market anticipated 7.5% CAGR, US$ 1.8 billion revenue projection by 2032 from US$ 895.7 million in 2023.

Increasing Investments in Developing Advanced Air Fryers

The rapid adoption of advanced features such as LED screens, touch pads, and intelligent sensors in air fryers and high focus on improving accessibility and time-saving functionalities are expected to open lucrative growth opportunities for leading and emerging air fryer manufacturers.  Moreover, manufacturers across the globe are focused on developing reliable and effective air fryers with innovative technology to cater to rising consumer demand. Here is a list of the top 10 companies selling the best air fryers across the globe.

  • Philips
  • SharkNinja
  • Breville
  • Instant Brands Inc. 
  • Cuisinart
  • Tefal S.A.S 
  • Joyoung Co. Ltd
  • Tower Housewares
  • Hyundai

Koninklijke Philips N.V, commonly known as Philips is a health technology company based in Amsterdam, Netherlands, focused on improving people’s health and well-being through meaningful innovations. Philips manufactures various types of household products and domestic appliances. The company also offers a wide range of air fryers equipped with unique twin turbostar and fat removal technology that lets the user fry, bake, roast, and grill their favorite foods at home. It has adjustable time and temperature control features along with a recipe booklet full of inspiring and delicious recipes. One of Philip’s most popular air fryers is the Philips Air fryer Essential XL Connected 6.2L which is WiFi and Amazon Alexa compatible and allows users to monitor and control cooking from a phone or tablet.

SharkNinja Operating LLC also known as SharkNinja is a US-based designer, marketer, and marketer of home appliances and devices, headquartered in Needham, Massachusetts. The company’s name is a combination of its primary brands; Shark which mainly supplies vacuum cleaners and similar products and Ninja which provides kitchen appliances such as blenders, air fryers, coffee makers, and multicookers. SharkNinja offers various air fryers with different capabilities, reliable cooking performance and streamlined user experience.

Breville is an Australian multinational manufacturer and supplier of all types of home and kitchen appliances, based in inner suburbs of Alexandria, Sydney. Breville has become one of the iconic brands in the world that enhances people’s lives through thoughtful designs and innovative products. In March 2022, Breville announced the launch of Joule Oven Air Fryer Pro, its first smart connected oven with Joule Oven App. This product has a unique feature called Autopilot where home cooks can create full recipes. In addition, the air fryer can switch modes and functions at different cooking phases for a virtually hands-free experience. 

Instant Brands, Inc.
Instant Brands Inc. is a US-based home appliances company headquartered in Illinois, United States. The company designs and manufactures all types of home and kitchen appliances under the Instant Brands name. Instant Brands offers a wide range of easy, fast, compact, versatile, and convenient mini and large-capacity air fryers for users to enjoy their favorite fried sides and snacks with less oil. Instant Vortex air fryers, Instant Omni, and Vortex mini air fryers are some of the popular series of air fryers launched by Instant Brands.

Cuisinart is an American home appliance brand, owned by Conair Corporation that manufactures a wide range of kitchen appliances such as cookware, kitchen tools, kitchen accessories, and ovenware. Cuisinart offers one of the most popular air fryers across the globe. The multifunctional high-quality air fryer toaster overs are widely used by home cooks and professionals to bake, toast, air fry, grill and broil food products. It has a maximum temperature of 450F and contains removable accessories such as an oven rack, mesh air fryer basket, baking pan, and crumb tray.

Tefal S.A.S
Tefal is one of the largest cookware and small appliance manufacturers in the world located in Rumilly, France offering a wide array of frying equipment that require low amounts of oils. Tefal offers a wide range of deep fryers from traditional models to professional ones for delivering crispy and tasty fried food without excess calories so that individuals can enjoy their favorite meal guilt-free. Actifry Genius, Easy Fry Oven and Grill, Easy Fry and Grill Digital, Easy Fry and Grill 2-in-1 precision, and Easy Fry and Steam are some fast-selling air fryers offered by Tefal.

Joyoung Co. Ltd
Joyoung Co. Ltd is a China-based company, engaged in research and development, manufacture, and distribution of small kitchen appliances such as soymilk makers, blenders, juicers, electric pressure cookers, induction cookers, electric kettles, and water purifiers among others. Joyoung offers a series of high speed, convenient, steam air fryers. Some of the high-in-demand air fryers include Air Fryer Oven, Air Fryer 4.5L electric nonstick frying, 8 in 1 4.8 Qt Air Fryer with LED one touch screen, and 10 in 1 Digital Air Fryer Oven 5.8 QT.

Tower Housewares
Tower Housewares has been UK’s number 1 brand for cookware, kitchenware, kitchen essentials, storage, and accessories for many years now. Tower offers one of the most expensive ranges of air fryers in the UK that meet up with one’s air frying needs. These air fryers are equipped with Vortx technology that helps in 30% faster, oil-free, and fat-free cooking.

Hyundai Electronics
Hyundai Electronics is a global manufacturer and supplier of consumer electronics and home appliances and has a wide range of best-selling products such as air conditioners, refrigerators, washing machines, air purifiers, televisions, vacuum blenders, and rice cooker streamers. Hyundai also offers small to large air fryers that make dishes healthier with 18 pre-set cooking functions.